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Craftsman: the focus of our activity
The most important event in the world dedicated to artisans and small enterprises.
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Our mission

Artigiano in Fiera seeks, selects and supports companies that embrace a concept of work and economy based on people and human capital.
Artigiano in Fiera hosts enterprises deeply rooted in the territory they belong to, representing their own traditions and able to transform primary materials respecting natural processes.

Artigiano in Fiera highlights and promotes these enterprises’ products by polarising a knowledgeable market, mindful of certain values such as authenticity, originality and product quality, a short supply chain, healthy diet, environmental sustainability, the use of natural fabrics and physical well-being.

In order to achieve these objectives, Artigiano in Fiera offers promotional tools (the exhibition and digital platform) allowing companies to market themselves all year round, enjoying maximum visibility during the physical event in December.

Artigiano in Fiera 2022: the event

3rd-11th December, Fieramilano Rho

Artigiano in Fiera is the event where companies can promote and sell their products to the greater public and develop a network of loyal customers who return throughout the year.
The exhibition is the ideal place where artisans from all over the world can present their products, tell their story and talk about their work, celebrating the culture and traditions of their local territory.

Moreover, Artigiano in Fiera is a “Phygital” event supported by a community of 1 million members who have registered on the digital platform in the last year to develop an ongoing relationship with the artisans.

Crafts
The fair is a display of authentic, original and quality products, which are a direct expression of people, stories, values, territories and cultures.
Food & Beverages
Artigiano in Fiera proposes typical local products, quality food, culinary traditions and recipes from all corners of the globe.
Tourism
It facilitates territorial marketing actions towards a direct market: service proposals, infrastructural solutions, holiday packages.
Culture
A show of events, music and dance that promotes the culture and identity of each population, and, within the territorial context, makes the visitor’s experience unique and original.

Artigiano in Fiera all year round
The digital platform

Artigiano in Fiera is also a digital platform. Enterprises can give continuity on-line to their relations with the public all year round.

Digital, integrated promotion, permanently connected to the physical event is the essential tool of an efficient and complete multichannel approach.

Artigiano in Fiera all year round
The digital platform

Artigiano in Fiera is also a digital platform. Enterprises can give continuity on-line to their relations with the public all year round.

Digital, integrated promotion, permanently connected to the physical event is the essential tool of an efficient and complete multichannel approach.

Increase your visibility all year round
  • to promote your business to your customers
  • to be visible and easy to find for your market of reference
  • to create a permanent point of visibility in a respected channel for the public and press
Sell your products online
  • to maintain relations with your customers
  • to open up to a broader market
Increase your visibility all year round
  • to promote your business to your customers
  • to be visible and easy to find for your market of reference
  • to create a permanent point of visibility in a respected channel for the public and press
Sell your products online
  • to maintain relations with your customers
  • to open up to a broader market

Opportunities for companies

Physical exhibition
Communicate and create a name for yourself
in a broad market. The opportunity to create a customer network and word of mouth that leads to increased sales.
Test your market
at the sole cost of exhibiting at the fair, validating your business by more than just its sales.
Sell your products
at the fair to an attentive, selective market with a valuable spending capacity.
Digital platform
Give continuity
to your relationship with the public, increasing your visibility all year round.
Sell online
to a broader selection of visitors and especially to those who found you, or who were looking for products similar to yours.
Digitalisation is essential
in order to communicate and build your profile with professional photos and videos; tools that will become each enterprise’s own property for their own promotion.

Artigiano in Fiera figures

1.000.000
Visitors
3.000
Artisans
More than 100
Countries physically present
More than 3.000
Online companies
550
Companies with an online showcase for the sale of products
20.000
Products for sale online
1.300.000
Unique users on the website
10.500.000
Pages viewed on the website

Participation costs

Registration fee
Registration fee for each enterprise*
(also in collective stands), inclusive of services such as inclusion in the Online Catalogue which can be downloaded by users for one year, and internal parking.
Cost
650€
* The all-risks insurance is included in the registration fee indicated and does not involve additional costs.
+ 22% VAT on the total
Cost per sq.m.
Cost per sq.m. including shell scheme stand
(dividing walls, sign with company name, lighting and power socket).
until 30. June
260€
until 30. September
265€
from 1. October
270€
+ 22% VAT on the total
Surcharge per square metre for corner stands(Optional)
Surcharge per square metre for corner stands
until 30. June
45€
until 30. September
50€
from 1. October
55€
+ 22% VAT on the total
F&B Take away surcharge(Optional)
F&B Take away activities
Companies interested in serving activities are accepted further to a specific request and approval by Artigiano in Fiera
Cost
100€/mq
+ 22% VAT on the total
Subscribe to the digital platform(Optional)
Dedicated showcase
Cost
250€
Subscription to the digital platform is valid for one year and allows each company to create their own personal dedicated showcase. The cost refers to the platform subscription fee only. To create your own showcase, you will need the following tools:
Requirements
  • 2 high-quality videos
    that tell your story and about your work
  • professional photos
    that represent your products
  • textual contents revised by professional editors
To make sure your profile is aligned with the platform’s standards, Artigiano in Fiera provides a set of guidelines that must be followed. Artigiano in Fiera will evaluate the contents presented and determine their validity.
If necessary, companies can contact Artigiano in Fiera directly for the production of their photographic material and videos. Interested? Click here.
+ 22% VAT on the total
Online sale of products(Optional)
Cost
Fee del 25% on products sold
Companies interested in activating the online sale option will stipulate a contract directly with Artigiano in Fiera for the regulation of the sale agreements.
  • logistical coordination with courier
  • management of customer service
  • communication
  • promotion of platform through targeted marketing activities
  • management of returns, takings and invoicing
+ 22% VAT on the total

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Terms of participation

Only enterprises able to guarantee originality, quality and authenticity of their products are allowed to exhibit at the fair.
Ge.Fi. Spa or its representatives will directly assess such conditions. Enterprises that apply to exhibit must submit their company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

Authenticity
Products that correspond to that declared, thus excluding any type of imitation, counterfeiting, falsification or adulteration
Originality
The products characteristics reflects the values that best represent the local area, traditions (including innovative traditions) and a way of working with raw materials that is respectful of natural processes and the environment.
Quality
The set of product characteristics is as representative as possible of a matrix of values expressing the local territory, tradition (also in an innovative key) and transformation of primary materials with maximum respect for natural processes and the environment.

Enterprises that apply to exhibit must submit their company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

Download the terms and regulations of the exhibition

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