Join Artigiano in Fiera Live to improve your visibility and reach new customers while participating to fair

The new digital Artigiano in Fiera platform is the tool using which to present your company through multiple communication channels; an opportunity to tell your story through high-quality images and videos; a showcase through which to promote and sell your products to all enthusiasts who follow the event via Web.

Artigiano in Fiera Live

ACCESS
your personalised digital showcase and promote your company and products with high-quality videos and images
SELL
your products to public users who will follow the event from home
INTERACT
with the Artigiano in Fiera online public and expand your market, offering users the possibility to get in contact with you
PROMOTE
your business thanks to targeted marketing actions, specifically designed to involve all visitors who register for the event
INCREASE
your visibility through the opportunities already included in the dedicated APP

Artigiano in Fiera: the market of reference

+ 1 mln
More than 1 million visitors of the physical event
4.5 mln
4,500,000 unique users that interacted through social media
13 mln
13,000,000 unique users that accessed the online contents of Artigiano in Fiera

Discover our offer and increase your sales

AF Live Start
AF Live Start is the package aimed at artisans who wish to access the essential services and benefits of the AF Live platform
450,00 + VAT
Companies who choose to sell through the platform will be charged an additional fee equal to 25% of the sale value
  • Evolved digital presentation of the company
  • Targeted digital marketing actions
  • Online sales to users who follow the event via Web
  • Textual contents inserted by the artisan and professionally reviewed
  • No. 11 photos produced by the artisan *
  • No. 2 videos produced by the artisan according to predefined guidelines *
  • Greater visibility in your relevant Geographic Area
  • Greater visibility in your relevant Category of Goods
  • Greater visibility among the Preferences indicated by users
  • Services that can be purchased together with the Start package at a supplementary cost of €100 each
* Unlike the Premium Plan, the photos and videos will be produced directly by the artisan and edited by a professional firm
AF Live Premium
AF Live Premium is the package aimed at institutions and artisans who wish to get the most out of all the services proposed by the AF Live platform.
950,00 + VAT
Companies who choose to sell through the platform will be charged an additional fee equal to 25% of the sale value
  • Evolved digital presentation of the company
  • Targeted digital marketing actions
  • Online sales to users who follow the event via Web
  • Textual contents inserted by the artisan and professionally reviewed
  • No. 11 photos produced by a professional firm
  • No. 2 videos produced by a professional firm
  • Greater visibility in your relevant Geographic Area
  • Greater visibility among the Preferences indicated by users
  • Inclusion in the search results of the App’s Suggested Itineraries
  • Advertising banner in the App for the relevant Geographic Area
  • Advertising banner in the App for the relevant Category of goods
  • Advertising banner in the App based on the users’ preferences

COMPARE PLANS

COMPARE PLANS
AF Live Packages - Comparison of services
AF Live Start
AF Live Premium
Evolved digital presentation of the company
AF Live Start
AF Live Premium
Targeted digital marketing actions
AF Live Start
AF Live Premium
Online sales to users who follow the event via Web
AF Live Start
AF Live Premium
Insertion of textual contents by the artisan
AF Live Start
AF Live Premium
Professional review of textual contents
AF Live Start
AF Live Premium
No. 11 photos produced by a professional firm
AF Live Start
AF Live Premium
No. 2 videos produced by a professional firm
AF Live Start
AF Live Premium
No. 11 photos produced by the artisan and edited by a professional firm
AF Live Start
AF Live Premium
No. 2 videos produced by the artisan and edited by a professional firm
AF Live Start
AF Live Premium
Greater visibility in your relevant Geographic Area
AF Live Start
AF Live Premium
Greater visibility in your relevant Category of Goods
AF Live Start
AF Live Premium
Greater visibility among the Preferences indicated by users
AF Live Start
AF Live Premium
Inclusion in the search results of the App’s Suggested Itineraries*
AF Live Start
AF Live Premium
Advertising banner in the App for the relevant Geographic Area*
AF Live Start
AF Live Premium
Advertising banner in the App for the relevant Category of goods*
AF Live Start
AF Live Premium
Advertising banner in the App based on the users’ preferences*
AF Live Start
AF Live Premium
* Services that can be purchased together with the Start package at a supplementary cost of €100 each

Discover various examples of videos and photos and see how to most efficiently promote your business through Artigiano in Fiera Live:

Example 1
Presentation video
Production video
Photo portrait
General product photo
Detailed product photo
Example 2
Presentation video
Production video
Photo portrait
General product photo
Detailed product photo

FAQ

How can I produce videos and images for my showcase?
The Start plan includes the production of images and videos produced by the artisan (according to a set of guidelines) and subsequently optimised by the best industry professionals. The Premium plan allows the use of images and videos in the showcase produced directly at the artisan’s premises by the best industry professionals and subsequently edited.
How do I send orders received through the platform?
A specialised partner will be at the fair to look after all shipping matters. You can therefore organise your shipment directly from Fieramilano by delivering your parcels to a dedicated area, or request (for a fee) the collection of parcels directly from your stand. Once the parcels are received, Ge.Fi. Spa will organise their shipment.
What is intended by targeted marketing actions?
Artigiano in Fiera Live will activate a series of marketing campaigns aimed at visitors who registered at the fair last year and expressed an interest in specific product categories. These marketing actions will also involve new Web users who interact with the new tools. All users who access the platform will be able to discover dedicated and personalised promotions through the main communication tools such as newsletters, social media, push notifications, sms, etc. Only companies who participate in Artigiano in Fiera Live will be inserted in the user marketing campaigns.
How can I increase my visibility with respect to my competitors?
Through the Artigiano in Fiera App it is possible to increase your visibility by purchasing promotional spaces within certain strategic sections directly related to your Geographic Area, Category of Goods or Suggested Itineraries.
Contact us for more information
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