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Let’s make a new start together
Artigiano in Fiera is the most important event in the world dedicated to artisans and small enterprises.
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Artigiano in Fiera 2021: let’s get (re)started!

At a time marked by the need and desire to get back to work, the event offering companies the possibility to promote and sell their products directly to a large public and consolidate their market of reference returns from 4th to 12th December.

The exhibition is the ideal place where artisans from all over the world can present their products, tell their story and talk about their work, celebrating the culture and traditions of their local territory.

Artigiano in Fiera represents the greatest opportunity to kick-start your business and get back in contact with the public.

Crafts
The fair identifies, selects and exhibits only artisan products distinguished by their authenticity, originality and quality.
Culture
It brings to the stage events, music and colours from all over the world, celebrating each territory’s culture and traditions.
Food & Wine
It allows the discovery of worldwide cuisine with a selection of products, recipes and traditional meals served by quality restaurateurs.
Tourism
It facilitates territorial marketing activities in a direct market: service proposals, infrastructural solutions, holiday packages.
This year the fair will be Covid Free to guarantee an event that is even more
Welcoming
  • More car spots
  • Staff entry passes
  • Mandatory face mask
  • Separate entries and exits
Safe
  • Certificate of vaccination or swab test for exhibitors
  • Constant monitoring of all entries
  • Regular cleaning and sanitisation of areas and bathrooms
  • Hand sanitisers in the halls, reception, bathrooms

These are just some of the measures adopted to make the new edition of Artigiano in Fiera the best yet. More details will follow.

Since 2020, Artigiano in Fiera has also been a digital platform through which enterprises can give continuity to their relations with the public all year round.

A huge novelty: Artigiano in Fiera all year round

Digital, integrated promotion, permanently connected to the physical event is the essential tool of an efficient and complete omni-channel approach.

A huge novelty: Artigiano in Fiera all year round

Since 2020, Artigiano in Fiera has also been a digital platform through which enterprises can give continuity to their relations with the public all year round.
Digital, integrated promotion, permanently connected to the physical event is the essential tool of an efficient and complete omni-channel approach.

Increase your visibility all year round
  • to promote your business to your customers
  • to be visible and easy to find for your market of reference
  • to create a permanent point of visibility in an influential channel for the public and press.
Sell your products
  • to maintain relations with your customers
  • to open up to a broader market
Increase your visibility all year round
  • to promote your business to your customers
  • to be visible and easy to find for your market of reference
  • to create a permanent point of visibility in an influential channel for the public and press.
Sell your products online
  • to maintain relations with your customers
  • to open up to a broader market

Opportunities for companies

Physical exhibition
Sell your products
to an attentive, selective market with a high spending capacity
Test your market
at the sole cost of exhibiting at the fair
Communicate and build your profile
within a broad market. The opportunity to create a customer network and word of mouth that leads to increased sales
Digital platform
Give continuity
to your relationship with the public, increasing your visibility all year round and not just during the physical exhibition
Sell online
to a broader selection of visitors and especially to those who found your enterprise or who were looking for products similar to yours
Digitalisation is important
in order to communicate and build your profile with professional photos and videos; tools that will become each enterprise’s own property for promotional purposes.

Artigiano in Fiera figures

PHYSICAL EXHIBITION
9
Exhibition halls
340.000
Square metres
1+ mln
Visitors
3.000
Exhibition stands
100 +
Countries
DIGITAL PLATFORM
300.000
unique users in 1st month
4 mln
pages viewed in 1st month
550
online companies
Payment Method
For registrations till 31st August
10%
DEPOSIT
Upon registration
Payment of Balance
using one of two options
OPTION
Monthly Payments
Last payment on 31st October 2021
A
Via Credit Card
This offer is valid until 15th July 2021
Or
OPTION
40%
Second deposit
By 30th September 2021
B
50%
Balance
By 31st October 2020
For registrations after

1st September 2021
immediate deposit equal to 50% of the total, upon registration - remaining balance of 50% by 31st October 2021

1st October 2021
balance of total participation cost by 31st October 2021

You can pay via
Bank Transfer to:
Fiera Milano S.p.A. - BANCA INTESA SAN PAOLO FILIALE 00988 PUBLIC FINANCE
Bank coordinates: IBAN IT 15 J 03069 03390 210822770197 SWIFT/BIC BCITITMM988 N.B. The payment description must strictly include the name of the exhibition: AF-L’ARTIGIANO IN FIERA 2020 and the company name. Once the payment has been made please send a copy of the receipt to amministrazione.af@gestionefiere.com
Credit card

Participation costs

Registration fee
Registration fee for each enterprise
(also in collective stands), inclusive of services such as inclusion in the Online Catalogue which can be downloaded by users for one year, and internal parking.
Cost
550€
+ 22% VAT on the total*
Cost per m2
Cost per m2 including shell scheme stand
(dividing walls, carpet flooring, sign with company name, lighting and power socket).
By 30th June
260€
By 30th September
265€
From 1st October
270€
Insurance premium
All-risks insurance premiums
The All-risks insurance premium covers up to € 25,000 of the total value of goods for each enterprise. The amount will be invoiced by Fiera Milano S.p.A.
Premium
100€
Surcharge per square metre for corner stands(OPTIONAL)
Surcharge per square metre for corner stands
By 30th June
45€
By 30th September
50€
From 1st October
55€
+ 22% VAT on the total*
Serving surcharge(Optional)
Serving Activities
Companies interested in serving activities are accepted further to a specific request and approval by Artigiano in Fiera
Cost
100€/m2
+ 22% VAT on the total*
Subscribe to the digital platform(Optional)
Dedicated showcase
Cost
250€
Subscription to the digital platform is valid for one year and allows each company to create their own personal dedicated showcase. The cost refers to the platform subscription fee only. To create your own showcase, you will need the following tools:
Requirements
  • 2 high-quality videos
    that tell your story and about your work
  • professional photos
    that represent your products
  • textual contents revised by professional editors
To make sure your profile is aligned with the platform’s standards, Artigiano in Fiera provides a set of guidelines that must be followed. Artigiano in Fiera will evaluate the contents presented and determine their validity.
If necessary, companies can contact Artigiano in Fiera directly for the production of their photographic material and videos. Interested? Click here.
+ 22% VAT on the total*
Online sale of products(optional)
Cost
25% fee on products sold
Companies interested in activating the online sale option will stipulate a contract directly with Artigiano in Fiera for the regulation of the sale agreements.
  • logistical coordination with courier
  • management of customer service
  • communication
  • promotion of platform through targeted marketing activities
  • management of returns, takings and invoicing
+ 22% VAT on the total*

* VAT 22% not to be applied to exhibiting companies with commercial activity resident outside Italy (DPR 633/72 Art. 7 quinquies)

Terms of participation

Only enterprises able to guarantee originality, quality and authenticity of their products are allowed to exhibit at the fair.
Ge.Fi. Spa or its representatives will directly assess such conditions. Enterprises that apply to exhibit must submit their company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

Authenticity
Products that correspond to that declared, thus excluding any type of imitation, counterfeiting, falsification or adulteration;
Originality
Products that correspond to that declared, thus excluding
Quality
The set of product characteristics is as representative as possible of a matrix of values expressing the local territory, tradition (also in an innovative key) and transformation of primary materials with maximum respect for natural processes and the environment.

Enterprises that apply to exhibit must submit their company profile, which also includes a recent copy of their Company Registration Report, a selection of photos of their workshop and artisan products.

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